EdgeMarket › What Cannon Financial Strategists, Inc. reported owning
What Cannon Financial Strategists, Inc. reported owning
As filed on Form 13F for the quarter ending 2026-03-31, up to 45 days after that date. Long-only US-listed equity — shorts, bonds, cash and non-US listings are not on the form, so this is one leg of the book, not the book.
Reported value
760.8MPositions
109Quarter
2026-03-31Shown below
50largest by value
| holding | value | % of book | shares | price | 1y |
|---|---|---|---|---|---|
| DFIC Dimensional International Core Equity 2 ETF | 122.8M | 16.1% | 3.5M | 39.41 | +22.0% |
| SLYV State Street SPDR S&P 600 Small Cap Value ETF | 95.3M | 12.5% | 1.0M | 110.42 | +30.5% |
| AVLV Avantis U.S. Large Cap Value ETF | 91.1M | 12.0% | 1.1M | 94.64 | +34.1% |
| SPYG State Street SPDR Portfolio S&P 500 Growth ETF | 86.5M | 11.4% | 883.5K | 120.21 | +22.2% |
| BIV Vanguard Intermediate-Term Bond ETF | 50.7M | 6.7% | 657.5K | 75.43 | -2.5% |
| SPIP State Street SPDR Portfolio TIPS ETF | 30.0M | 3.9% | 1.2M | 25.09 | -3.7% |
| VUG Vanguard Morningstar Growth ETF | 28.7M | 3.8% | 65.8K | 87.50 | +15.9% |
| AVEM Avantis Emerging Markets Equity ETF | 27.1M | 3.6% | 335.8K | 94.24 | +33.1% |
| VTI Vanguard Morningstar Total Stock Market ETF | 22.6M | 3.0% | 70.4K | 378.24 | +20.5% |
| AVDE Avantis International Equity ETF | 22.2M | 2.9% | 262.2K | 94.26 | +22.4% |
| CGCB Capital Group Core Bond ETF | 18.4M | 2.4% | 702.1K | 25.84 | -2.0% |
| EMB iShares J.P. Morgan USD Emerging Markets Bond | 17.7M | 2.3% | 188.9K | 94.72 | +0.9% |
| VIOV Vanguard S&P Small-Cap 600 Value ETF | 15.2M | 2.0% | 149.1K | 118.85 | +30.7% |
| USRT iShares Core U.S. REIT ETF | 12.4M | 1.6% | 209.0K | 67.12 | +17.3% |
| ICSH iShares Ultra Short Duration Bond Active ETF | 11.5M | 1.5% | 227.4K | 50.53 | -0.3% |
| SPTM State Street SPDR Portfolio S&P 1500 Composite | 7.6M | 1.0% | 96.3K | 92.94 | +20.2% |
| VBR Vanguard Morningstar Small-Cap Value ETF | 7.4M | 1.0% | 33.9K | 249.18 | +22.7% |
| ISTB iShares Core 1-5 Year USD Bond ETF | 4.9M | 0.7% | 102.1K | 48.02 | -1.3% |
| KO COCA COLA CO | 4.2M | 0.6% | 55.2K | 91.10 | +28.9% |
| CGMU Capital Group Municipal Income ETF | 4.0M | 0.5% | 149.0K | 27.09 | +1.0% |
| DFAX Dimensional World ex U.S. Core Equity 2 ETF | 3.7M | 0.5% | 110.4K | 38.16 | +24.9% |
| MUB iShares National Muni Bond ETF | 3.0M | 0.4% | 28.6K | 105.34 | +1.2% |
| FIXD First Trust Smith Opportunistic Fixed Income E | 3.0M | 0.4% | 68.9K | 42.75 | -2.7% |
| VTEB Vanguard Tax-Exempt Bond ETF | 2.9M | 0.4% | 58.3K | 49.54 | +1.4% |
| IVV iShares Core S&P 500 ETF | 2.8M | 0.4% | 4.3K | 769.31 | +20.0% |
| VLUE iShares MSCI USA Value Factor ETF | 2.7M | 0.4% | 18.8K | 202.52 | +73.0% |
| VOO Vanguard S&P 500 ETF | 2.5M | 0.3% | 4.2K | 703.71 | +20.0% |
| DFAE Dimensional Emerging Core Equity Market ETF | 2.4M | 0.3% | 71.0K | 39.49 | +32.0% |
| unmapped CUSIP 084670702 | 2.3M | 0.3% | 4.8K | — | — |
| IWF iShares Russell 1000 Growth Fund | 2.2M | 0.3% | 5.2K | 122.39 | +11.2% |
| EFG iShares MSCI EAFE Growth ETF | 2.1M | 0.3% | 19.1K | 125.70 | +12.3% |
| SPY SPDR S&P 500 ETF TRUST | 2.0M | 0.3% | 3.1K | 765.72 | +20.0% |
| CGSD Capital Group Short Duration Income ETF | 2.0M | 0.3% | 77.8K | 25.72 | -1.1% |
| SO SOUTHERN CO | 1.8M | 0.2% | 18.4K | 88.94 | -6.3% |
| VXUS Vanguard Total International Stock ETF | 1.8M | 0.2% | 22.9K | 87.71 | +22.7% |
| TIP iShares TIPS Bond ETF | 1.7M | 0.2% | 15.7K | 107.13 | -2.7% |
| DFLV Dimensional US Large Cap Value ETF | 1.7M | 0.2% | 46.5K | 42.01 | +31.1% |
| IBTH iShares iBonds Dec 2027 Term Treasury ETF | 1.4M | 0.2% | 64.6K | 22.38 | -0.3% |
| IBTG iShares iBonds Dec 2026 Term Treasury ETF | 1.4M | 0.2% | 63.2K | 22.87 | -0.1% |
| IBDS iShares iBonds Dec 2027 Term Corporate ETF | 1.4M | 0.2% | 58.5K | 24.20 | -0.2% |
| SCHJ Schwab 1-5 Year Corporate Bond ETF | 1.4M | 0.2% | 55.0K | 24.52 | -1.3% |
| VEA Vanguard FTSE Developed Markets ETF | 1.3M | 0.2% | 20.7K | 73.42 | +24.7% |
| HD HOME DEPOT, INC. | 1.2M | 0.2% | 3.8K | 335.61 | -16.5% |
| IMTB iShares Core 5-10 Year USD Bond ETF | 1.2M | 0.2% | 27.1K | 42.92 | -1.6% |
| AAPL Apple Inc. | 1.1M | 0.1% | 4.5K | 309.35 | +36.9% |
| XOM ExxonMobil Holdings Corp | 1.1M | 0.1% | 6.6K | 165.11 | +52.1% |
| SPDW State Street SPDR Portfolio Developed World ex | 1.1M | 0.1% | 24.3K | 52.02 | +24.4% |
| VTV Vanguard Morningstar Value ETF | 1.1M | 0.1% | 5.6K | 226.40 | +24.6% |
| PG PROCTER & GAMBLE Co | 1.1M | 0.1% | 7.5K | 144.68 | -9.3% |
| VWO Vanguard FTSE Emerging Markets ETF | 1.0M | 0.1% | 18.6K | 60.45 | +17.7% |
A position that grew quarter on quarter may simply reflect a higher price: if the stock rose 40% and the manager did nothing, the reported value rose 40%. Reading that as accumulation is reading the price back to yourself. More on that →
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