EdgeMarket › What First Heartland Consultants, Inc. reported owning
What First Heartland Consultants, Inc. reported owning
As filed on Form 13F for the quarter ending 2026-03-31, up to 45 days after that date. Long-only US-listed equity — shorts, bonds, cash and non-US listings are not on the form, so this is one leg of the book, not the book.
Reported value
1.3BPositions
523Quarter
2026-03-31Shown below
50largest by value
| holding | value | % of book | shares | price | 1y |
|---|---|---|---|---|---|
| SPYM State Street SPDR Portfolio S&P 500 ETF | 46.3M | 3.5% | 604.5K | 90.13 | +20.1% |
| ACIO Aptus Collared Investment Opportunity ETF | 46.0M | 3.5% | 1.1M | 46.87 | +11.0% |
| QQQ INVESCO QQQ TRUST, SERIES 1 | 35.1M | 2.7% | 60.8K | 713.44 | +26.1% |
| SPDW State Street SPDR Portfolio Developed World ex | 33.5M | 2.6% | 733.8K | 52.02 | +24.4% |
| RDVY First Trust Rising Dividend Achievers ETF | 32.8M | 2.5% | 480.7K | 81.95 | +26.6% |
| DRSK Aptus Defined Risk ETF | 27.0M | 2.1% | 988.0K | 28.39 | -1.4% |
| BSV Vanguard Short-Term Bond ETF | 25.9M | 2.0% | 330.2K | 77.57 | -1.4% |
| SPY SPDR S&P 500 ETF TRUST | 24.6M | 1.9% | 37.8K | 765.72 | +20.0% |
| SPYV State Street SPDR Portfolio S&P 500 Value ETF | 23.7M | 1.8% | 418.8K | 63.51 | +17.5% |
| SPYG State Street SPDR Portfolio S&P 500 Growth ETF | 23.3M | 1.8% | 238.1K | 120.21 | +22.2% |
| PYLD PIMCO Multisector Bond Active Exchange-Traded | 23.3M | 1.8% | 888.7K | 26.16 | -1.4% |
| OSCV Opus Small Cap Value ETF | 21.8M | 1.7% | 552.2K | 42.31 | +12.7% |
| FRDM Freedom 100 Emerging Markets ETF | 21.4M | 1.6% | 391.1K | 68.71 | +64.8% |
| IVW iShares S&P 500 Growth ETF | 20.3M | 1.6% | 179.7K | 138.83 | +22.2% |
| FTCB First Trust Core Investment Grade ETF | 20.1M | 1.5% | 959.2K | 20.49 | -2.8% |
| MINT PIMCO Enhanced Short Maturity Active Exchange- | 17.1M | 1.3% | 170.5K | 100.73 | +0.2% |
| CGDV Capital Group Dividend Value ETF | 16.7M | 1.3% | 393.0K | 50.21 | +22.5% |
| GRNY Fundstrat Granny Shots US Large Cap ETF | 15.1M | 1.2% | 634.4K | 27.80 | +20.2% |
| VUG Vanguard Morningstar Growth ETF | 15.1M | 1.2% | 34.5K | 87.50 | +15.9% |
| VOO Vanguard S&P 500 ETF | 14.2M | 1.1% | 23.7K | 703.71 | +20.0% |
| UCON First Trust Smith Unconstrained Bond ETF | 14.1M | 1.1% | 571.1K | 24.56 | -1.6% |
| EEM iShares MSCI Emerging Markets ETF | 13.8M | 1.1% | 243.1K | 67.12 | +34.9% |
| VTV Vanguard Morningstar Value ETF | 13.8M | 1.1% | 70.3K | 226.40 | +24.6% |
| CGIC Capital Group International Core Equity ETF | 13.3M | 1.0% | 400.9K | 37.15 | +23.5% |
| AAPL Apple Inc. | 13.1M | 1.0% | 51.5K | 309.35 | +36.9% |
| DIA SPDR DOW JONES INDUSTRIAL AVERAGE ETF TRUST | 12.8M | 1.0% | 27.7K | 532.22 | +18.4% |
| PTRB PGIM Total Return Bond ETF | 12.8M | 1.0% | 308.8K | 40.88 | -2.0% |
| NVDA NVIDIA CORP | 12.8M | 1.0% | 73.3K | 214.72 | +22.4% |
| VEA Vanguard FTSE Developed Markets ETF | 12.7M | 1.0% | 197.9K | 73.42 | +24.7% |
| GRID First Trust NASDAQ Clean Edge Smart Grid Infra | 11.8M | 0.9% | 72.3K | 180.93 | +27.2% |
| RLY State Street Multi-Asset Real Return ETF | 10.8M | 0.8% | 297.5K | 37.83 | +26.7% |
| SCIO First Trust Structured Credit Income Opportuni | 10.6M | 0.8% | 513.9K | 20.52 | -1.1% |
| VTI Vanguard Morningstar Total Stock Market ETF | 10.0M | 0.8% | 31.0K | 378.24 | +20.5% |
| AMZN AMAZON COM INC | 9.8M | 0.7% | 46.8K | 258.63 | +15.6% |
| BNDX Vanguard Total International Bond ETF | 8.9M | 0.7% | 185.8K | 47.65 | -3.3% |
| BKAG BNY Mellon Core Bond ETF | 8.9M | 0.7% | 209.9K | 41.30 | -1.9% |
| FLGV Franklin U.S. Treasury Bond ETF | 8.8M | 0.7% | 432.6K | 19.95 | -2.5% |
| IVV iShares Core S&P 500 ETF | 8.8M | 0.7% | 13.5K | 769.31 | +20.0% |
| QSPT FT Vest Nasdaq-100 Buffer ETF - September | 8.6M | 0.7% | 281.2K | 35.37 | +16.6% |
| DYNF iShares U.S. Equity Factor Rotation Active ETF | 8.2M | 0.6% | 141.3K | 69.08 | +22.3% |
| SDVY First Trust SMID Cap Rising Dividend Achievers | 8.1M | 0.6% | 206.6K | 43.87 | +18.6% |
| unmapped CUSIP 084670702 | 8.1M | 0.6% | 16.9K | — | — |
| SHY iShares 1-3 Year Treasury Bond ETF | 7.6M | 0.6% | 92.1K | 82.00 | -0.9% |
| FDMO Fidelity Momentum Factor ETF | 7.5M | 0.6% | 93.1K | 94.67 | +21.5% |
| FMB First Trust Managed Municipal ETF | 7.4M | 0.6% | 145.1K | 50.18 | +0.9% |
| GRNJ Fundstrat Granny Shots US Small- & Mid-Cap ETF | 7.2M | 0.5% | 286.6K | 30.14 | — |
| BIV Vanguard Intermediate-Term Bond ETF | 7.2M | 0.5% | 92.8K | 75.43 | -2.5% |
| QCAP FT Vest Nasdaq-100 Conservative Buffer ETF - A | 6.9M | 0.5% | 289.6K | 25.09 | +8.9% |
| VXUS Vanguard Total International Stock ETF | 6.9M | 0.5% | 89.0K | 87.71 | +22.7% |
| TBIL F/m US Treasury 3 Month Bill Fund | 6.7M | 0.5% | 135.1K | 49.99 | +0.1% |
A position that grew quarter on quarter may simply reflect a higher price: if the stock rose 40% and the manager did nothing, the reported value rose 40%. Reading that as accumulation is reading the price back to yourself. More on that →
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