YUM — YUM BRANDS INC
Price · 2024-08-26 → 2026-08-21
499 daily closes shownAnonymous view is capped at two years of history. A free account extends it to five, and Pro opens the whole archive back to 2016-01-04.
Performance
Technicals
Dividends
Measured signals that fired on YUM
| date | signal | measured base rate |
|---|---|---|
| 2026-08-13 | Fair value gap, bullish structure | -0.67% over 21 days · t = -6.43 · n = 111,973 statistically distinguishable from its control group |
| 2026-08-11 | Equal lows taken out structure | -0.64% over 21 days · t = -4.75 · n = 55,661 statistically distinguishable from its control group |
| 2026-08-11 | Fair value gap, bearish structure | -0.45% over 21 days · t = -3.29 · n = 108,591 statistically distinguishable from its control group |
| 2026-07-30 | Fair value gap, bullish structure | -0.67% over 21 days · t = -6.43 · n = 111,973 statistically distinguishable from its control group |
| 2026-07-21 | Equal lows taken out structure | -0.64% over 21 days · t = -4.75 · n = 55,661 statistically distinguishable from its control group |
| 2026-07-15 | Fair value gap, bearish structure | -0.45% over 21 days · t = -3.29 · n = 108,591 statistically distinguishable from its control group |
Excess return against a matched control group, on a point-in-time universe that includes delisted companies. Most families do not survive that. How the measurement works →
Insider transactions (Form 4)
| date | insider | what | shares | price | value |
|---|---|---|---|---|---|
| 2026-08-18 | Tresvant Sean Taco Bell, CEO, YUM CCO | Option exercise | 4.1K | 144.86 | 594.1K |
| 2026-08-18 | Tresvant Sean Taco Bell, CEO, YUM CCO | Shares withheld for tax | 2.0K | 144.86 | 294.8K |
| 2026-08-03 | Russell David Eric Sr. Vice President, Controller | Disposition to issuer 10b5-1 plan | 15.2K | 153.28 | 2.3M |
| 2026-08-03 | Russell David Eric Sr. Vice President, Controller | Option exercise 10b5-1 plan | 23.2K | 68.00 | 1.6M |
| 2026-08-03 | Russell David Eric Sr. Vice President, Controller | Open-market sale 10b5-1 plan | 8.0K | 153.15 | 1.2M |
| 2026-08-03 | Mezvinsky Scott KFC Division CEO | Open-market sale 10b5-1 plan | 268 | 153.15 | 41.0K |
| 2026-08-03 | Turner Christopher Lee Chief Executive Officer | Open-market sale 10b5-1 plan | 261 | 153.15 | 40.0K |
| 2026-08-03 | Mezvinsky Scott KFC Division CEO | Disposition to issuer 10b5-1 plan | 215 | 153.28 | 33.0K |
| 2026-08-03 | Mezvinsky Scott KFC Division CEO | Option exercise 10b5-1 plan | 483 | 68.00 | 32.8K |
| 2026-07-01 | Powell Aaron CEO - Pizza Hut | Open-market sale 10b5-1 plan | 6.0K | 160.42 | 962.7K |
Open-market purchases (code P) are the informative ones. Grants, option exercises and tax withholding are compensation mechanics, not decisions. How to read a Form 4 →
Largest institutional holders
| manager | value | shares |
|---|---|---|
| BlackRock, Inc. | 4.1B | 26.4M |
| JPMORGAN CHASE & CO | 3.0B | 19.4M |
| VANGUARD CAPITAL MANAGEMENT LLC | 2.8B | 18.0M |
| Capital International Investors | 2.6B | 16.8M |
| VANGUARD PORTFOLIO MANAGEMENT LLC | 2.2B | 13.9M |
| STATE STREET CORP | 2.0B | 13.0M |
| GEODE CAPITAL MANAGEMENT, LLC | 1.3B | 8.3M |
| MORGAN STANLEY | 653.9M | 4.2M |
| Invesco Ltd. | 627.6M | 4.0M |
| BANK OF AMERICA CORP /DE/ | 591.0M | 3.8M |
13F positions as of 2026-03-31, filed up to 45 days after quarter end. Long-only US equity — shorts and derivatives never appear. What 13F does and does not show →
Latest SEC filings
| form | filed | period | |
|---|---|---|---|
| 8-K/A | 2026-08-07 | 2026-03-26 | on EDGAR ↗ |
| 8-K | 2026-08-07 | 2026-08-07 | on EDGAR ↗ |
| 10-Q | 2026-08-05 | 2026-06-30 | on EDGAR ↗ |
| 4 | 2026-08-04 | 2026-08-03 | on EDGAR ↗ |
| 4 | 2026-08-03 | 2026-08-03 | on EDGAR ↗ |
| 4 | 2026-08-03 | 2026-08-03 | on EDGAR ↗ |
| 144 | 2026-08-03 | — | on EDGAR ↗ |
| 8-K | 2026-07-30 | 2026-07-30 | on EDGAR ↗ |
Short selling
This is off-exchange short volume, not short interest: it is flow, not position, and 40–50% is normal because market makers short to fill your buy. Why that number misleads →
Recent headlines
- Yum Brands Inc (YUM) filed form 8-K · 2026-08-21 · SEC EDGAR
- INVESTOR ALERT: Pomerantz Law Firm Investigates Claims On Behalf of Investors of Yum! Brands, Inc. - YUM · 2026-08-20
- Palmer Luckey Fires Back at Former Taco Bell CEO Greg Creed Over McDonald’s Drinks Criticism: ‘What a Loser’ · 2026-08-18 · benzinga
- Taylor Farms Recalls Jalapeño Products Amid Salmonella Outbreak— Chuck Schumer Says Trump Is Doing Everything to ‘Make America Sick Again’ · 2026-08-11 · benzinga
Others in Consumer Discretionary
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