SMPL — Simply Good Foods Co
Price · 2024-08-26 → 2026-08-21
499 daily closes shownAnonymous view is capped at two years of history. A free account extends it to five, and Pro opens the whole archive back to 2016-09-15.
Performance
Technicals
Measured signals that fired on SMPL
| date | signal | measured base rate |
|---|---|---|
| 2026-08-04 | Fair value gap, bullish structure | -0.67% over 21 days · t = -6.43 · n = 111,973 statistically distinguishable from its control group |
| 2026-07-20 | Equal lows taken out structure | -0.64% over 21 days · t = -4.75 · n = 55,661 statistically distinguishable from its control group |
| 2026-07-20 | Fair value gap, bearish structure | -0.45% over 21 days · t = -3.29 · n = 108,591 statistically distinguishable from its control group |
| 2026-07-09 | Equal highs taken out structure | -0.70% over 21 days · t = -8.28 · n = 68,636 statistically distinguishable from its control group |
| 2026-06-10 | Bollinger bandwidth breaks out of its own compression structure | -0.63% over 21 days · t = -2.80 · n = 7,196 statistically distinguishable from its control group |
| 2026-06-10 | Fair value gap, bullish structure | -0.67% over 21 days · t = -6.43 · n = 111,973 statistically distinguishable from its control group |
Excess return against a matched control group, on a point-in-time universe that includes delisted companies. Most families do not survive that. How the measurement works →
Insider transactions (Form 4)
| date | insider | what | shares | price | value |
|---|---|---|---|---|---|
| 2026-07-22 | KRAFT TIMOTHY RICHARD Chf Administrative Officer | Grant or award | 88.1K | 0.00 | 0 |
| 2026-07-22 | Bealer Christopher J Chief Financial Officer | Grant or award | 73.4K | 0.00 | 0 |
| 2026-05-14 | DALEY CLAYTON C JR Director | Open-market purchase | 10.0K | 11.78 | 117.8K |
| 2026-05-12 | WEST DAVID J Director | Gift | 261.0K | 0.00 | 0 |
| 2026-05-12 | WEST DAVID J Director | Gift | 87.0K | 0.00 | 0 |
| 2026-04-23 | KILTS JAMES M Director | Open-market purchase | 80.0K | 12.39 | 991.5K |
| 2026-04-16 | Bealer Christopher J Chief Financial Officer | Shares withheld for tax | 2.4K | 11.61 | 27.4K |
| 2026-03-04 | Held Amy C SVP and CHRO | Shares withheld for tax | 1.9K | 16.38 | 31.0K |
| 2026-01-28 | KILTS JAMES M Director | Grant or award | 6.5K | 0.00 | 0 |
| 2026-01-28 | Mally Romitha Director | Grant or award | 6.5K | 0.00 | 0 |
Open-market purchases (code P) are the informative ones. Grants, option exercises and tax withholding are compensation mechanics, not decisions. How to read a Form 4 →
Largest institutional holders
| manager | value | shares |
|---|---|---|
| BlackRock, Inc. | 187.7M | 13.1M |
| VANGUARD PORTFOLIO MANAGEMENT LLC | 79.8M | 5.6M |
| VANGUARD CAPITAL MANAGEMENT LLC | 54.1M | 3.8M |
| Boston Trust Walden Corp | 52.2M | 3.6M |
| STATE STREET CORP | 48.3M | 3.4M |
| DIMENSIONAL FUND ADVISORS LP | 43.1M | 3.0M |
| River Road Asset Management, LLC | 43.0M | 3.0M |
| FMR LLC | 40.5M | 2.8M |
| SILVERCREST ASSET MANAGEMENT GROUP LLC | 32.3M | 2.3M |
| GEODE CAPITAL MANAGEMENT, LLC | 31.6M | 2.2M |
13F positions as of 2026-03-31, filed up to 45 days after quarter end. Long-only US equity — shorts and derivatives never appear. What 13F does and does not show →
Short selling
This is off-exchange short volume, not short interest: it is flow, not position, and 40–50% is normal because market makers short to fill your buy. Why that number misleads →
Recent headlines
- SMPL Investors Have Opportunity to Lead The Simply Good Foods Company Securities Fraud Lawsuit · 2026-08-22
- Simply Good Foods Shareholder Alert: ClaimsFiler Reminds Investors With Losses In Excess Of $100,000 Of Lead Plaintiff Deadline In Class Action Lawsuit Against The Simply Good Foods Company - SMPL · 2026-08-22
- Simply Good Foods Company (SMPL) Shareholders Who Lost Money Have Opportunity to Lead Securities Fraud Lawsuit · 2026-08-21
- Bronstein, Gewirtz & Grossman LLC Urges The Simply Good Foods Company Investors to Act: Class Action Filed Alleging Investor Harm · 2026-08-20
- SMPL Investors Have Opportunity to Lead The Simply Good Foods Company Securities Fraud Lawsuit · 2026-08-17
- SMPL Stockholder Notice: Robbins LLP Reminds Investors of the Class Action Against The Simply Good Foods Company · 2026-08-17
Ask the AI about SMPL
The assistant reads every block on this page — price history, filings, insider transactions, institutional positions, short volume, macro and the measured base rates — and says what it implies, quoting the number behind each claim and declaring what it does not have.
Everything on this page is live in the terminal.
Charts, filings, insider flow and the AI — open without an account.
Free plan for good. Pro is $69.99/mo, or $4.99 for a 7-day trial. See the plans →