PRPL — Purple Innovation, Inc.
Price · 2024-08-26 → 2026-08-21
499 daily closes shownAnonymous view is capped at two years of history. A free account extends it to five, and Pro opens the whole archive back to 2016-01-04.
Performance
Technicals
Others in Consumer Discretionary
Insider transactions (Form 4)
| date | insider | what | shares | price | value |
|---|---|---|---|---|---|
| 2026-05-04 | Lucian Robert Gerard Chief Financial Officer | Open-market purchase | 60.0K | 0.49 | 29.4K |
| 2026-03-31 | DeMartini Robert Chief Executive Officer | Shares withheld for tax | 23.2K | 0.66 | 15.3K |
| 2026-03-31 | Vogensen Todd E. Chief Financial Officer | Shares withheld for tax | 7.1K | 0.66 | 4.7K |
| 2026-03-31 | KERBY JEFFERY SCOTT Chief of Owned Retail | Shares withheld for tax | 3.9K | 0.66 | 2.6K |
| 2026-03-31 | KERBY JEFFERY SCOTT Chief of Owned Retail | Option exercise | 13.6K | — | — |
| 2026-03-31 | HUTCHINGS JEFFREY LAYNE Chief Innovation Officer | Option exercise | 16.9K | — | — |
| 2026-03-31 | Vogensen Todd E. Chief Financial Officer | Option exercise | 24.1K | — | — |
| 2026-03-31 | HAYNOR ERIC SCOTT Chief Operating Officer | Option exercise | 21.1K | — | — |
| 2026-03-31 | Ulrich George Turner Principal Accounting Officer | Option exercise | 6.6K | — | — |
| 2026-03-31 | DeMartini Robert Chief Executive Officer | Option exercise | 80.4K | — | — |
Open-market purchases (code P) are the informative ones. Grants, option exercises and tax withholding are compensation mechanics, not decisions. How to read a Form 4 →
Largest institutional holders
| manager | value | shares |
|---|---|---|
| Coliseum Capital Management, LLC | 31.0M | 46.9M |
| WASATCH ADVISORS LP | 3.4M | 5.1M |
| VANGUARD CAPITAL MANAGEMENT LLC | 1.5M | 2.3M |
| BlackRock, Inc. | 691.3K | 1.0M |
| MILLENNIUM MANAGEMENT LLC | 561.2K | 848.8K |
| Dynamic Advisor Solutions LLC | 497.4K | 752.2K |
| RENAISSANCE TECHNOLOGIES LLC | 448.1K | 677.7K |
| GEODE CAPITAL MANAGEMENT, LLC | 447.1K | 676.1K |
| JACOBS LEVY EQUITY MANAGEMENT, INC | 402.1K | 608.2K |
| Anson Funds Management LP | 396.7K | 600.0K |
13F positions as of 2026-03-31, filed up to 45 days after quarter end. Long-only US equity — shorts and derivatives never appear. What 13F does and does not show →
Latest SEC filings
| form | filed | period | |
|---|---|---|---|
| 10-Q | 2026-08-11 | 2026-06-30 | on EDGAR ↗ |
| 8-K | 2026-08-10 | 2026-08-10 | on EDGAR ↗ |
| 8-K | 2026-07-22 | 2026-07-20 | on EDGAR ↗ |
| 8-K | 2026-07-16 | 2026-07-16 | on EDGAR ↗ |
| 8-K | 2026-07-07 | 2026-07-02 | on EDGAR ↗ |
| 8-K | 2026-06-10 | 2026-06-09 | on EDGAR ↗ |
| DEF 14A | 2026-06-08 | 2026-07-02 | on EDGAR ↗ |
| 8-K | 2026-06-05 | 2026-06-01 | on EDGAR ↗ |
Short selling
This is off-exchange short volume, not short interest: it is flow, not position, and 40–50% is normal because market makers short to fill your buy. Why that number misleads →
Recent headlines
- Purple Innovation, Inc. (PRPL) filed form 8-K · 2026-08-10 · SEC EDGAR
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