HOG — HARLEY-DAVIDSON, INC.
Price · 2024-08-26 → 2026-08-21
499 daily closes shownAnonymous view is capped at two years of history. A free account extends it to five, and Pro opens the whole archive back to 2016-01-04.
Performance
Technicals
Dividends
Measured signals that fired on HOG
| date | signal | measured base rate |
|---|---|---|
| 2026-08-11 | Conviction buy by an officer insider | -1.03% over 21 days · t = -2.24 · n = 1,083 statistically distinguishable from its control group |
| 2026-08-04 | Fair value gap, bullish structure | -0.67% over 21 days · t = -6.43 · n = 111,973 statistically distinguishable from its control group |
| 2026-07-24 | Fair value gap, bearish structure | -0.45% over 21 days · t = -3.29 · n = 108,591 statistically distinguishable from its control group |
| 2026-07-17 | Equal highs taken out structure | -0.70% over 21 days · t = -8.28 · n = 68,636 statistically distinguishable from its control group |
| 2026-06-26 | Volume shock without a price move price | -1.33% over 21 days · t = -4.53 · n = 16,432 statistically distinguishable from its control group |
| 2026-05-19 | Fair value gap, bearish structure | -0.45% over 21 days · t = -3.29 · n = 108,591 statistically distinguishable from its control group |
Excess return against a matched control group, on a point-in-time universe that includes delisted companies. Most families do not survive that. How the measurement works →
Insider transactions (Form 4)
| date | insider | what | shares | price | value |
|---|---|---|---|---|---|
| 2026-08-11 | Littleton Gayle CLO, CCO, CAO & Corp Sec | Open-market purchase | 7.5K | 26.38 | 197.8K |
| 2026-08-10 | Starrs Artie President & CEO | Open-market purchase | 10.0K | 25.89 | 258.9K |
| 2026-08-03 | Root Jonathan R CFO and CCO | Open-market sale 10b5-1 plan | 1.6K | 24.88 | 38.7K |
| 2026-07-31 | NOVA DANIEL J Director | Open-market purchase | 40.0K | 24.57 | 982.7K |
| 2026-07-01 | Root Jonathan R CFO and CCO | Open-market sale 10b5-1 plan | 1.6K | 24.44 | 38.0K |
| 2026-06-01 | Root Jonathan R CFO and CCO | Open-market sale 10b5-1 plan | 1.6K | 23.87 | 37.1K |
| 2026-05-21 | NOVA DANIEL J Director | Grant or award | 4.7K | 0.00 | 0 |
| 2026-05-21 | Reintjes Matthew J Director | Grant or award | 2.5K | 0.00 | 0 |
| 2026-05-19 | Root Jonathan R CFO and CCO | Open-market sale 10b5-1 plan | 1.6K | 24.21 | 37.6K |
| 2026-05-14 | Alstead Troy Director | Option exercise | 6.0K | 0.00 | 0 |
Open-market purchases (code P) are the informative ones. Grants, option exercises and tax withholding are compensation mechanics, not decisions. How to read a Form 4 →
Largest institutional holders
| manager | value | shares |
|---|---|---|
| BlackRock, Inc. | 214.4M | 10.6M |
| DONALD SMITH & CO., INC. | 202.5M | 10.0M |
| DIMENSIONAL FUND ADVISORS LP | 118.2M | 5.8M |
| VANGUARD PORTFOLIO MANAGEMENT LLC | 106.8M | 5.3M |
| VANGUARD CAPITAL MANAGEMENT LLC | 102.3M | 5.1M |
| AMERICAN CENTURY COMPANIES INC | 96.2M | 4.8M |
| STATE STREET CORP | 76.7M | 3.8M |
| TWO SIGMA INVESTMENTS, LP | 61.5M | 3.0M |
| UBS Group AG | 57.7M | 2.9M |
| GEODE CAPITAL MANAGEMENT, LLC | 46.2M | 2.3M |
13F positions as of 2026-03-31, filed up to 45 days after quarter end. Long-only US equity — shorts and derivatives never appear. What 13F does and does not show →
Short selling
This is off-exchange short volume, not short interest: it is flow, not position, and 40–50% is normal because market makers short to fill your buy. Why that number misleads →
Recent headlines
- Harley-Davidson price target raised to $33 from $30 at DA Davidson - TipRanks · 2026-08-17 · TipRanks
Others in Consumer Discretionary
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