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What Willis Investment Counsel reported owning

As filed on Form 13F for the quarter ending 2026-03-31, up to 45 days after that date. Long-only US-listed equity — shorts, bonds, cash and non-US listings are not on the form, so this is one leg of the book, not the book.

Reported value

1.8B

Positions

123

Quarter

2026-03-31

Shown below

50
largest by value
holdingvalue% of booksharesprice1y
JNJ
JOHNSON & JOHNSON
70.7M3.9%289.4K270.24+51.1%
CSCO
CISCO SYSTEMS, INC.
64.7M3.5%834.1K111.04+65.5%
LMT
LOCKHEED MARTIN CORP
55.1M3.0%91.2K563.57+26.4%
TXN
TEXAS INSTRUMENTS INC
51.8M2.8%266.6K264.36+31.7%
CB
Chubb Ltd
50.1M2.7%153.8K340.99+21.9%
PFE
PFIZER INC
48.2M2.6%1.7M28.07+10.6%
MSFT
MICROSOFT CORP
42.0M2.3%113.4K483.24-4.4%
PAYX
PAYCHEX INC
40.3M2.2%437.0K124.47-10.4%
XOM
ExxonMobil Holdings Corp
39.0M2.1%229.8K165.11+52.1%
ACN
Accenture plc
38.6M2.1%194.8K185.28-27.4%
MRK
Merck & Co., Inc.
37.7M2.1%313.7K152.55+80.2%
HSY
HERSHEY CO
37.6M2.1%181.0K186.46+2.7%
PEP
PEPSICO INC
35.6M1.9%229.1K143.48-4.8%
HD
HOME DEPOT, INC.
35.4M1.9%107.5K335.61-16.5%
CAT
CATERPILLAR INC
35.2M1.9%49.7K827.90+96.8%
COP
CONOCOPHILLIPS
34.0M1.9%257.4K134.87+42.1%
MDT
Medtronic plc
34.0M1.9%392.0K93.35+0.1%
AFL
AFLAC INC
33.2M1.8%302.2K116.07+7.6%
TSCO
TRACTOR SUPPLY CO /DE/
31.0M1.7%683.2K34.98-42.7%
PG
PROCTER & GAMBLE Co
30.3M1.7%209.8K144.68-9.3%
ADP
AUTOMATIC DATA PROCESSING INC
30.2M1.6%148.5K280.81-9.1%
DGX
QUEST DIAGNOSTICS INC
29.7M1.6%151.8K244.39+32.5%
T
AT&T INC.
29.4M1.6%1.0M25.29-13.6%
SNY
Sanofi
29.1M1.6%604.0K45.85-9.3%
GNRC
GENERAC HOLDINGS INC.
28.4M1.6%145.4K205.98+8.6%
VZ
VERIZON COMMUNICATIONS INC
28.1M1.5%559.5K49.45+9.7%
AAPL
Apple Inc.
27.7M1.5%109.1K309.35+36.9%
ETN
Eaton Corp plc
27.6M1.5%77.1K419.20+21.1%
AEP
AMERICAN ELECTRIC POWER CO INC
26.7M1.5%203.5K
MCD
MCDONALDS CORP
26.4M1.4%84.8K270.95-13.5%
VLO
VALERO ENERGY CORP/TX
25.8M1.4%104.6K348.86+148.3%
SHEL
Shell plc
25.8M1.4%277.5K93.33+29.5%
DRI
DARDEN RESTAURANTS INC
24.0M1.3%122.6K221.60+6.8%
CLX
CLOROX CO /DE/
23.8M1.3%230.0K106.69-12.0%
BHP
BHP Group Ltd
22.9M1.3%315.0K97.03+81.1%
JPM
JPMORGAN CHASE & CO
22.9M1.3%77.9K351.58+20.3%
GD
GENERAL DYNAMICS CORP
22.9M1.3%66.7K384.29+21.0%
KEYS
Keysight Technologies, Inc.
22.9M1.2%81.0K316.13+99.4%
DUK
Duke Energy CORP
21.0M1.1%160.3K119.85-3.7%
CVX
CHEVRON CORP
20.7M1.1%100.0K205.27+34.0%
ABT
ABBOTT LABORATORIES
20.5M1.1%199.3K116.64-11.9%
MMM
3M CO
19.8M1.1%136.6K178.96+15.6%
LOW
LOWES COMPANIES INC
19.7M1.1%83.4K216.09-16.0%
DE
DEERE & CO
19.3M1.1%34.3K647.47+31.4%
EMR
EMERSON ELECTRIC CO
18.3M1.0%139.6K157.26+20.1%
GWW
W.W. GRAINGER, INC.
18.2M1.0%16.7K1,312.24+31.3%
VBR
Vanguard Morningstar Small-Cap Value ETF
18.2M1.0%83.8K249.18+22.7%
AXP
AMERICAN EXPRESS CO
17.3M0.9%57.2K336.00+8.9%
LH
LABCORP HOLDINGS INC.
17.2M0.9%64.5K336.34+20.9%
ZTS
Zoetis Inc.
16.5M0.9%140.0K77.73-50.4%

A position that grew quarter on quarter may simply reflect a higher price: if the stock rose 40% and the manager did nothing, the reported value rose 40%. Reading that as accumulation is reading the price back to yourself. More on that →

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