MAX — MediaAlpha, Inc.

US Technology Business services equity mkt cap 849.5M
12.94 -1.75% today
USD · as of 2026-08-21

Price · 2024-08-26 → 2026-08-21

499 daily closes shown
52w low 7.17 · high 14.27

Anonymous view is capped at two years of history. A free account extends it to five, and Pro opens the whole archive back to 2020-10-28.

Performance

1 day-1.75%
1 week-1.75%
1 month-1.22%
3 months+56.47%
6 months+65.05%
Year to date+8.28%
1 year+23.47%
3 years+43.30%
5 years-51.82%

Technicals

RSI 1452.0
vs 50-day avg+2.33%
vs 200-day avg+18.06%
Volatility 1y52.3%
Max drawdown 1y-47.70%
Avg volume 30d939.6K
Daily bars held1,460
History from2020-10-28

Measured signals that fired on MAX

datesignal measured base rate
2026-08-10Fair value gap, bullish
structure
-0.67% over 21 days · t = -6.43 · n = 111,973
statistically distinguishable from its control group
2026-07-16Equal highs taken out
structure
-0.70% over 21 days · t = -8.28 · n = 68,636
statistically distinguishable from its control group
2026-07-06Breakout to a 52-week high
price
-1.00% over 21 days · t = -8.58 · n = 24,386
statistically distinguishable from its control group
2026-06-22Equal highs taken out
structure
-0.70% over 21 days · t = -8.28 · n = 68,636
statistically distinguishable from its control group
2026-03-17Cluster sale: three or more insiders
insider
-0.37% over 21 days · t = -3.38 · n = 21,542
statistically distinguishable from its control group

Excess return against a matched control group, on a point-in-time universe that includes delisted companies. Most families do not survive that. How the measurement works →

Insider transactions (Form 4)

dateinsiderwhatshares pricevalue
2026-08-19Nonko Eugene
Director
Open-market sale 10b5-1 plan8.2K13.23108.5K
2026-08-19Nonko Eugene
Director
Open-market sale 10b5-1 plan3.3K13.2043.3K
2026-08-18Nonko Eugene
Director
Open-market sale 10b5-1 plan8.2K12.88105.7K
2026-08-18Nonko Eugene
Director
Open-market sale 10b5-1 plan3.3K12.9042.3K
2026-08-17Cramer Keith
Chief Revenue Officer
Open-market sale 10b5-1 plan13.0K12.76165.9K
2026-08-17Nonko Eugene
Director
Open-market sale 10b5-1 plan8.2K12.78104.9K
2026-08-17Nonko Eugene
Director
Open-market sale 10b5-1 plan3.3K12.8242.1K
2026-08-15Thompson Patrick Ryan
See Remarks
Shares withheld for tax8.3K13.17109.7K
2026-08-15Thompson Patrick Ryan
See Remarks
Shares withheld for tax6.3K13.1782.3K
2026-08-15Thompson Patrick Ryan
See Remarks
Shares withheld for tax5.3K13.1769.2K

Open-market purchases (code P) are the informative ones. Grants, option exercises and tax withholding are compensation mechanics, not decisions. How to read a Form 4 →

Largest institutional holders

managervalueshares
WHITE MOUNTAINS INSURANCE GROUP LTD166.1M17.9M
BlackRock, Inc.32.3M3.5M
Clearline Capital LP24.1M2.6M
JPMORGAN CHASE & CO16.5M1.7M
VANGUARD CAPITAL MANAGEMENT LLC12.9M1.4M
J. Goldman & Co LP11.0M1.2M
GEODE CAPITAL MANAGEMENT, LLC10.0M1.1M
ARROWSTREET CAPITAL, LIMITED PARTNERSHIP9.9M1.1M
JACOBS ASSET MANAGEMENT, LLC8.6M924.4K
STATE STREET CORP7.8M838.2K

13F positions as of 2026-03-31, filed up to 45 days after quarter end. Long-only US equity — shorts and derivatives never appear. What 13F does and does not show →

Short selling

Avg short volume, 90d39.5% of tape
Days observed61

This is off-exchange short volume, not short interest: it is flow, not position, and 40–50% is normal because market makers short to fill your buy. Why that number misleads →

Ask the AI about MAX

The assistant reads every block on this page — price history, filings, insider transactions, institutional positions, short volume, macro and the measured base rates — and says what it implies, quoting the number behind each claim and declaring what it does not have.

Open MAX in the terminal → How the AI works

Everything on this page is live in the terminal.

Charts, filings, insider flow and the AI — open without an account.

Free plan for good. Pro is $69.99/mo, or $4.99 for a 7-day trial. See the plans →