BFH — BREAD FINANCIAL HOLDINGS, INC.

US Financials Credit & lending equity mkt cap 4.0B
105.91 +2.65% today
USD · as of 2026-08-21

Price · 2024-08-26 → 2026-08-21

499 daily closes shown
52w low 54.08 · high 113.40

Anonymous view is capped at two years of history. A free account extends it to five, and Pro opens the whole archive back to 2016-01-04.

Performance

1 day+2.65%
1 week-6.60%
1 month+2.25%
3 months+23.47%
6 months+39.85%
Year to date+40.65%
1 year+77.58%
3 years+183.86%
5 years+15.07%

Technicals

RSI 1440.1
vs 50-day avg+1.06%
vs 200-day avg+26.61%
Volatility 1y39.8%
Max drawdown 1y-19.26%
Avg volume 30d556.4K
Daily bars held2,674
History from2016-01-04

Dividends

Yield (trailing 12m)0.89%
Paid last 12m0.9200
Payments in 12m4
Paying since2022-02-10

Measured signals that fired on BFH

datesignal measured base rate
2026-08-20Fair value gap, bearish
structure
-0.45% over 21 days · t = -3.29 · n = 108,591
statistically distinguishable from its control group
2026-08-03Equal highs taken out
structure
-0.70% over 21 days · t = -8.28 · n = 68,636
statistically distinguishable from its control group
2026-08-03Breakout to a 52-week high
price
-1.00% over 21 days · t = -8.58 · n = 24,386
statistically distinguishable from its control group
2026-07-29Equal highs taken out
structure
-0.70% over 21 days · t = -8.28 · n = 68,636
statistically distinguishable from its control group
2026-07-09Fair value gap, bearish
structure
-0.45% over 21 days · t = -3.29 · n = 108,591
statistically distinguishable from its control group
2026-06-24Equal highs taken out
structure
-0.70% over 21 days · t = -8.28 · n = 68,636
statistically distinguishable from its control group

Excess return against a matched control group, on a point-in-time universe that includes delisted companies. Most families do not survive that. How the measurement works →

Insider transactions (Form 4)

dateinsiderwhatshares pricevalue
2026-07-28Lakhwara Praniti
Director
Open-market sale2.8K106.12297.3K
2026-07-15Gerspach John C
Director
Grant or award730
2026-06-15Tucker Laurie Anne
Director
Grant or award1.6K
2026-06-15TURNEY SHAREN J
Director
Grant or award1.6K
2026-06-15Fawcett John J.
Director
Grant or award1.6K
2026-06-15St Clair Joyce
Director
Grant or award1.6K
2026-06-15Gerspach John C
Director
Grant or award1.6K
2026-06-15Natarajan Rajesh
Director
Grant or award1.6K
2026-06-15Lakhwara Praniti
Director
Grant or award1.6K
2026-06-15THERIAULT TIMOTHY J
Director
Grant or award1.6K

Open-market purchases (code P) are the informative ones. Grants, option exercises and tax withholding are compensation mechanics, not decisions. How to read a Form 4 →

Largest institutional holders

managervalueshares
BlackRock, Inc.316.4M4.2M
DIMENSIONAL FUND ADVISORS LP231.1M3.1M
VANGUARD PORTFOLIO MANAGEMENT LLC206.4M2.8M
TURTLE CREEK ASSET MANAGEMENT INC.182.1M2.4M
VANGUARD CAPITAL MANAGEMENT LLC140.0M1.9M
STATE STREET CORP132.2M1.8M
AMERICAN CENTURY COMPANIES INC122.2M1.6M
Allianz Asset Management GmbH100.8M1.3M
GEODE CAPITAL MANAGEMENT, LLC88.8M1.2M
FRANKLIN RESOURCES INC86.1M1.1M

13F positions as of 2026-03-31, filed up to 45 days after quarter end. Long-only US equity — shorts and derivatives never appear. What 13F does and does not show →

Short selling

Avg short volume, 90d71.9% of tape
Days observed61

This is off-exchange short volume, not short interest: it is flow, not position, and 40–50% is normal because market makers short to fill your buy. Why that number misleads →

Recent headlines

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